Roxy / Quiksilver / RVCA / Billabong / Volcom / Boardriders
Introduction
www.boardridershawaii.com ↗Following the restructuring of several iconic surf brands, I was brought on to design the first Hawaiʻi apparel capsule for their new licensing partnership. The goal was to help reintroduce brands like Roxy, Quiksilver, Billabong, RVCA, and Volcom to Waikīkī through a collection that honored surf heritage while feeling relevant to today’s traveler and everyday surfer.
Working across T-shirt graphics and apparel, I blended legacy brand elements, local surf culture, and a contemporary visual approach to help shape the first retail experience of this new chapter.
The collection debuts in a new retail space across from the shoreline, using apparel as a storytelling platform to help re-establish Waikīkī Beach as a contemporary global surf destination.
New Store in Waikīkī
Launched in April 2026, the new Boardriders Waikīkī store sits just steps from the beach. Below is a look at the first run of apparel and graphics I designed for the space, helping shape how these brands re-entered Hawaiʻi through a local lens.
