Greg Althoff Art Director & Designer Waimea, Hawaiʻi Island · HST
← Index E.017 2025

CrossFit AllStar

Client
CrossFit AllStar
Year
2025
Scope
T-Shirt Design, Illustration
Mediums
Apparel & Print
CrossFit AllStar

Introduction

Custom T‑shirt design for CrossFit AllStar let me merge athletic energy with local Hawaii culture in a way that felt authentic to the community. I built a small collection of designs that spoke to a range of personalities—some bold and graphic, others playful and minimal—so that both men and women could find something that felt like “theirs.” Each piece was crafted to work as gym gear, weekend wear, and subtle brand storytelling, helping CrossFit AllStar strengthen its identity beyond the box.

T-Shirt Designs

(Contact)

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