Halo Collar
Introduction
www.halocollar.com ↗Collaborated closely with Halo Collar's VP of Design to spearhead the art direction and full redesign of their website, delivering vibrant, high-impact comps that amplified the brand's mission in GPS-powered dog safety and virtual fencing. Provided an array of innovative options for every site section—from dynamic product showcases highlighting the Halo Collar 5's precision tracking and activity monitoring to engaging storytelling elements that underscore co-founder César Millán's vision for off-leash freedom.
Revamped the e-commerce and checkout experience with intuitive UX flows, prioritizing seamless navigation and conversion optimization to drive traffic and boost purchases of their industry-leading smart collars. These tailored designs balanced bold visuals with user-centric functionality, ensuring pet owners effortlessly access features like escape-proof fences and real-time health insights while fostering deeper brand loyalty.
