Camp

For Camp.com, I created a range of marketing assets that supported seasonal campaigns and helped extend the brand’s playful, family-focused experience across digital channels. CAMP is a family experience company built around play, media, and merchandise, so the creative needed to feel lively, polished, and engaging while staying true to the brand’s fun, kid-friendly energy. I developed marketing graphics, email templates, video ads, and social content for both broad holiday promotions and more targeted campaign moments, including Christmas gift campaigns and a white elephant push across email, Facebook, and Instagram.

For the Christmas white elephant campaign, I designed the full set of assets across email, Facebook video ads, and Instagram posts and stories, creating a cohesive visual system that could carry the message across platforms. I also produced additional Christmas gift advertising that kept the look consistent while allowing each format to perform in its own context. The work focused on making the campaign feel festive, clear, and highly adaptable—balancing strong promotional messaging with the kind of playful, immersive brand expression CAMP is known for.