Mark Cuban Cost Plus Drugs
Introduction
www.costplusdrugs.com ↗Mark Cuban Cost Plus Drug Company was built on a simple belief: medication should be safe, affordable, and transparently priced.
I led the creation of the brand experience across print and digital touchpoints, helping establish how the company would show up visually and communicate with patients. My work included visual identity, brand guidelines, patient-facing materials, marketing design, and practical tools like the forms patients bring to their doctors.
Beyond print and brand, I collaborated closely with the UX team on the website experience, helping shape a system that made it easier for patients to search for medications, understand pricing, and navigate a process that often feels unnecessarily complicated.
At every touchpoint, the goal was the same: make healthcare feel clearer, more accessible, and more human.
No American should have to suffer — or worse — because they can't afford basic medication. That's not a tagline. That's why this company exists.
Website Design / UX
The website had one primary job: help people quickly find and order medication without confusion.
Working closely with the UX team, I helped shape a digital experience centered around clear navigation, accessible design, and a medicine search system built to simplify an often frustrating process.
The visual language needed to feel trustworthy, approachable, and consistent with the broader brand experience. Accessibility was part of the foundation, not an afterthought.
